WINEX Global Industries demonstrates that West Africa has the resources, the know-how and the soul to create internationally competitive spirits and liqueurs — starting with what it holds most precious: its natural raw materials.
"I believe we don't need to import our pleasures. Everything we need to create excellence is right here, in our soil, our water, our plants."
Godwin Kodjo Akpédjé Agahu is a Beninese entrepreneur, an agronomist by training, and a visionary of the craft spirits industry in West Africa. After deepening his expertise in agronomy and agricultural product processing, he founded WINEX GLOBAL INDUSTRIES in November 2017.
His ambition goes well beyond commerce: he wants to build a brand that African consumers can be proud of. Under his leadership, WINEX has developed a management philosophy built on two inseparable pillars — Warrior's Determination and the Spirit of African Togetherness.
He is convinced that West Africa stands on the brink of a quality local-consumption revolution, and that WAKIZA will be among the brands writing its first chapters.
These six values are not words on a wall. They guide every one of our decisions, from production to distribution, from management to our relationships with local communities.
Inspired by the legacy of African warriors, this value embodies our absolute refusal of mediocrity. Every obstacle is an invitation to rise stronger. Every goal reached is a collective victory.
African togetherness is our business philosophy. It says: everyone is welcome at our table. Every interaction with a customer, a partner, or a team member is an act of genuine hospitality.
Our recipes draw from West Africa's botanical wealth: cashew, soursop, coconut, moringa, cola, ginger. Valuing these treasures means valuing our identity and supporting our local farmers.
Every WAKIZA or OJU bottle that leaves our production unit is an ambassador for our company. No compromise on the quality of ingredients, processes, or packaging is acceptable.
WINEX fully embraces its African identity. We do not seek to imitate imported brands — we affirm that West Africa can produce world-class spirits, with its own soul.
Being responsible means protecting the terroir that sustains us, valuing the women and men around us, producing circularly, and promoting moderate, dignified consumption. It is the warrior's duty to his land.
WAKIZA and OJU occupy a unique strategic space in West Africa, between two extremes that leave a gap in the market.
Major imported brands remain out of reach for the African middle-class wallet. At the other extreme, existing local brands often suffer from an inconsistent, artisanal image, lacking brand coherence or premium ambition.
WAKIZA and OJU fill this gap with internationally competitive products at a fair price, carried by a strong brand identity and a deeply African soul — never seeking to imitate what comes from elsewhere.
WINEX sells its brands in Benin and is expanding its presence in Côte d'Ivoire and Burkina Faso through a network of distribution partners.
"We are not building a brand. We embody the spirit of African warriors — their determination, their honor, their ability to create togetherness wherever they go."
Like the African warrior who does not leave the battlefield without having honored his mission, we never let go. Every product, every market, every partnership is approached with the same rigor and the same intensity.
African togetherness is not a marketing concept — it is our way of being. Every glass of WAKIZA or OJU is an invitation to share, to reconnect, to celebrate together what unites us.
We believe West Africa has everything it takes to produce world-class spirits and liqueurs. Our role is to reveal this richness to the world, without ever betraying it.
Our 2030 CSR roadmap — four pillars that reflect our conviction that commercial success and environmental and social responsibility are not opposites, but inseparable.
Our products were born from Beninese and West African terroir. We are committed to protecting, nurturing and valuing these natural resources for future generations.
The warrior is strong because of the army around him. WINEX is strong because of the women and men who build it — employees, farmers, distributors, communities.
The warrior does not waste his resources. Every liter of water, every gram of material, every piece of packaging is a responsibility we take seriously.
The warrior's togetherness is hospitality without excess. Celebration with dignity. We will never be complicit in irresponsible consumption.
A growing company in an expanding West African spirits market, with two brands positioned on complementary segments — premium and craft.
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